Toys

From a colorful ring stacker that's $6 to a crinkly stroller book for $9, these gifts will encourage exploration and play -- without breaking the bank.

November 28, 2023

Get a head start on your list with these early Black Friday deals on cool toys, including finds from LEGO, Barbie & more.

November 17, 2023

Watch the shocking trailer for Billion Dollar Babies, the documentary that tells "the story you never knew" about Cabbage Patch Kids' meteoric rise in popularity.

September 20, 2023

American Girl is taking fans back to the ‘90s with its first-ever twin characters Isabel and Nicki. See the fashion trends these dolls are bringing back in a whole new way.

February 24, 2023

Becoming the latest celeb to get their very own Barbie, actress and E! host Laverne Cox shared how she put her own twist on her doll's look in an exclusive chat with E! News' Daily Pop.

May 25, 2022

Lily Collins shared a cute childhood photo on June 24 to announce she's set to star as a certain toy character in a live-action film from Lena Dunham.

June 25, 2021

Anthony Mackie saw his new Falcon and the Winter Soldier action figure for the first time on The Late Show, but he didn't seem convinced that it looked like himself.

April 27, 2021

Cara Delevingne officially has a new role: sex toy company co-owner. Read on for more about the supermodel's newly announced gig.

November 19, 2020

Just in time for holiday shopping, Mattel announced Barbie Extra dolls, which offer an exciting fashion and styling play experience for kids.

November 16, 2020

In celebration of the 2020 Top Rated by Kids Toy Awards Show, shop the must-have gifts for holiday presents according to kids!

November 8, 2020

Dr. Lisa Williams explained why the Fresh Dolls are so much more than a must-have toy for the holiday season.

October 5, 2020

Anna Kendrick joked that she's been doing "too much" LEGOs lately during her visit to The Tonight Show. See her latest creation here.

April 10, 2020

Barbie’s 2020 Fashionistas Line is here and bound to make everyone feel included. Get your first look at the new dolls.

January 28, 2020

The toy brand just revealed its game-changing product.

September 25, 2019

Bella twins are now part of the Mattel family

October 9, 2017

Items are already available online with more to be released before the holidays

June 20, 2017

Wanna play with the mother of Rob Kardashian's child and glamour model?

March 10, 2017

The Hasbro toys, ranging from $14.99 to $49.99, hit shelves in January 2017

December 31, 2016

The 20-year-old Olympic gymnast will compete at the 2016 Olympic Games in Rio this summer

July 21, 2016

July 21, 2016

If you've got a smartphone you should get a Furby

June 30, 2016