A lot can happen in a week. Just ask Tati Westbrook.
A little over a week ago, it was very likely that, unless you're a member of Gen Z and spend your free time perusing make-up tutorials and beauty product reviews on YouTube, you'd never even heard the influencer's name. And then, following a week that saw the arrival of both a royal baby and the latest Kimye baby, not to mention the Met Gala, she became all anybody seemed to want to talk about thanks to the feud she ignited with another YouTuber, the endlessly problematic James Charles.
With a 40+ minute video entitled "BYE SISTER," Westbrook took aim at her former protege, laying bare the myriad reasons she'd chosen to end her friendship with the 19-year-old, citing not only his apparent betrayal of his former mentor by endorsing a supplement line that directly competes with her own, Halo Beauty, but his alleged questionable behavior towards straight men he finds attractive. The video made Charles a public pariah, causing his subscriber count to enter into free fall and forcing him into a bit of hiding after he posted his apologetic response video. It got so bad, in fact, that Westbrook had to return to the platform she'd essentially lit ablaze with her accusations to call for a ceasefire on the hate being lobbed the poor kid's way.