For the last two years, fans have watched as the Billboard Music Awards—an award show dictated by the venerated music publication's iconic charts, themselves dictated by (ostensibly) American music tastes—as the trophy for Top Social Artist has been handed over to an act that's recorded hardly anything in English.
A fan-voted category that once belonged to Justin Bieber, who won six straight years in a row, now seems to be firmly in the clutches of a septet out of South Korea who have been on the forefront of a global music revolution. We're talking, of course, about BTS.
For two years now, the group—comprised of RM, V, Suga, Jimin, Jin, J-Hope and Jungkook—has beaten out the likes of the Biebs, Ariana Grande, Shawn Mendes, Demi Lovato, and Selena Gomez while standing as the lone K-Pop representative anywhere in the mix of nominees. But as the popularity of K-Pop across the globe has only grown exponentially, things are changing. And as the Hallyu, or Korean Wave, grows, the rising tide is beginning to, as they say, lift all boats.