Seoul got a Happy dose of Pharrell Williams when the Grammy Award-winning artist was in town for the opening of French luxury brand Chanel's new Seoul flagship on Apgujeong-ro, as well as the worldwide launch of his exclusive capsule collection, Chanel Pharrell, in store.

Drawing the cream of Korea's fashion set, celebrities and K-pop stars, it was a glittering affair that saw performances from the guest of honour himself, along with BLACKPINK leader and Chanel ambassador Jennie Kim, and DJ sets by Anna Kim and top model Soo-Joo Park. On the celebrity front, stars such as heartthrobs Park Seo-joon, Lee Dong-wook, Lee Je-hoon; and gorgeous leading ladies such as Claudia Kim, Lee Yeon-hee, Yoona; and K-pop stars Bobby, Zion T, and Yoona all turned up to celebrate the occasion. 

Scroll through our gallery below to see who else attended the star-studded soirée:

Pharrell, Chanel Pharrell Party, Seoul

Courtesy of Chanel

Pharrell, Chanel Pharrell Party, Seoul

Courtesy of Chanel

Pharrell, Chanel Pharrell Party, Seoul

Courtesy of Chanel

Soo Joo Park, Chanel Pharrell Party, Seoul

Courtesy of Chanel

Jennie Kim, Chanel Pharrell Party, Seoul

Courtesy of Chanel

Jennie Kim, Chanel Pharrell Party, Seoul

Courtesy of Chanel

Pharrell, Jennie, Chanel Pharrell Party, Seoul

Courtesy of Chanel

Irene Kim, Chanel Pharrell Party, Seoul

Courtesy of Chanel

Lee Dong-wook, Chanel Pharrell Party, Seoul

Courtesy of Chanel

Jung Ho-yeon, Chanel Pharrell Party, Seoul

Courtesy of Chanel

Han Hye-jin, Chanel Pharrell Party, Seoul

Courtesy of Chanel

Jay Park, Chanel Pharrell Party, Seoul

Courtesy of Chanel

Lee Je-hoon, Chanel Pharrell Party, Seoul

Courtesy of Chanel

Park Ji-hye, Chanel Pharrell Party, Seoul

Courtesy of Chanel

Park Seo-joon, Chanel Pharrell Party, Seoul

Courtesy of Chanel

Lee Yeon-hee, Chanel Pharrell Party, Seoul

Courtesy of Chanel

Yoona, Chanel Pharrell Party, Seoul

Courtesy of Chanel

ZION T, Chanel Pharrell Party, Seoul

Courtesy of Chanel

Claudia Kim, Chanel Pharrell Party, Seoul

Courtesy of Chanel

Anna Kim, Chanel Pharrell Party, Seoul

Courtesy of Chanel

BOBBY, Chanel Pharrell Party, Seoul

Courtesy of Chanel

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