Inside Pharrell's Seriously Cool Chanel Party in Seoul

The Grammy Award-winning artist launched his capsule collection with the French luxury brand in Seoul with a star-studded party

By Pakkee Tan 01 Apr, 2019 8:23 AMTags

Seoul got a Happy dose of Pharrell Williams when the Grammy Award-winning artist was in town for the opening of French luxury brand Chanel's new Seoul flagship on Apgujeong-ro, as well as the worldwide launch of his exclusive capsule collection, Chanel Pharrell, in store.

Drawing the cream of Korea's fashion set, celebrities and K-pop stars, it was a glittering affair that saw performances from the guest of honour himself, along with BLACKPINK leader and Chanel ambassador Jennie Kim, and DJ sets by Anna Kim and top model Soo-Joo Park. On the celebrity front, stars such as heartthrobs Park Seo-joon, Lee Dong-wook, Lee Je-hoon; and gorgeous leading ladies such as Claudia Kim, Lee Yeon-hee, Yoona; and K-pop stars Bobby, Zion T, and Yoona all turned up to celebrate the occasion. 

Scroll through our gallery below to see who else attended the star-studded soirée:

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Pharrell Teams Up With Chanel For New Collaboration
Pharrell Williams
Pharrell performing
Pharrell takes to the stage
Soo Joo Park
Blackpink's Jennie performs a set
Before Jennie hit the stage at Chanel Pharrell party
Pharrell with Jennie
Irene Kim
Lee Dong-wook
HoYeon Jung
Han Hye-jin
Jay Park
Lee Je-hoon
Park Ji-hye
Park Seo-joon
Lee Yeon-hee
Yoona
ZION T
Claudia Kim
Anna Kim
Bobby