Diversity takes centre stage in Louis Vuitton's new pre-fall 2019 lookbook with names from Thailand, China and South Korea featuring in the mix of American and European names.
Urassaya Sperbund, a long-time friend of the brand, preens proudly alongside other names such as China's Zhong Chuxi (a relatively new addition to the LV family) and South Korea's Doona Bae, who has been a muse of creative director Nicolas Ghesquière since his debut at the brand. Although they have been regular faces at Louis Vuitton's fashion shows, this marks Sperbund and Zhong's first campaign with the fashion brand.
Sperbund took to Instagram to express her excitement of the new campaign. Writing in Thai, she said, "Super excited and still cannot believe that I was a part of this great campaign!!!"
Another (much welcome) surprise in the fashion brand's pre-fall 2019 lookbook was transgender model-actress Indya Moore. It was an emotional moment for this star of FX's Pose, who took to Instagram to commemorate the moment.
Of his decision to cast such a diverse range of women for the pre-fall 2019 campaign, Ghesquière said in a statement, "These women embrace the various personalities that embody fashion at Louis Vuitton. Be they stars or new faces, all of them share the same willpower, and confidence in their choices, and at the same time, reflect the eclecticism of the female identity."
See the full lookbook below.