Target Chooses Real Women to Model in New Swimwear Campaign—Take a Look!
Say it with us now: Finally!
Target is taking steps to put forth a more inclusive representation of women's bodies in its upcoming ads, most recently with a new swimwear campaign that uses "real" women—who offer an array of body shapes and sizes—modeling bikinis and one-pieces from the brand's latest swimwear collection.
Aptly named "Target Loves Every Body," the new initiative comes in the wake of backlash regarding the retailer's, er, selective inclusion of plus-size clothing in recent designer collaborations.
But this is, we must say, an undeniable move in the right direction: The brand has been making a concerted effort in recent months to address issues regarding its plus-size offerings, even designing a new collection with the input of three plus-size bloggers, two of whom have spoken out about the retailer's limited sizing options in the past.
Campaign photos show the models posing for a pool party-themed shoot (actually, the pool-side bash seemed like the real deal—judging by the fun the ladies seem to be having!). The new swimwear collection features bright printed bikinis, sexy sheer illusion one-pieces and retro-inspired high-waist bikini bottoms. So basically everything we want to lay poolside in this summer.
Well played, Target.