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These are the most popular picks among E! shoppers, with items chosen by your favorite stars including Madison LeCroy, Paige DeSorbo, Kandi Burruss, and Brynn Whitfield.

2 days ago

From peachy blushes that mimic the soft flush of twilight to shimmering highlighters that capture the last rays of daylight, we've got everything you need to embrace this enchanting beauty trend.

3 days ago

I finally found the perfect lip gloss, whitecast-free sunscreens that don't pill under makeup, and more new products from my favorite brands including, Maybelline and Kylie Cosmetics.

3 days ago

Dolce Glow founder Isabel Alysa tells us how to create the perfect sunless tan at home.

3 days ago

Shop the best skin-plumping products of 2024, including facial serums, moisturizers, masks, and more.

3 days ago

Refresh your fragrance collection with these clean-smelling scents that are perfect for summer.

3 days ago

Get thicker, fuller hair with these volumizing hair products from Color Wow, R + Co., Virtue, and more.

4 days ago

Gwyneth Paltrow's goop Father's Day gift picks include wellness must-haves, gadgets, and more items that dads will love. Plus, a $119,950 Nordic adventure trip and a $1,295 mini fridge, of course.

4 days ago

Gorgeous, gorgeous girls deserve to glisten all summer long.

4 days ago

Discover the best sunny scents from Clinique, Confessions Of A Rebel, Juliette Has A Gun, and more!

5 days ago

Wave goodbye to razor burn in those tricky-to-tame areas with these handy tools.

May 28, 2024

Protect your skin with these sunscreens recommended by celebrities including Shay Mitchell, Tia Mowry, Paige DeSorbo, Julianne Hough, Tayshia Adams, Porsha Williams, and Megan Rapinoe.

May 27, 2024

Because you shouldn't have to settle for less.

May 27, 2024

Trust us, it’ll make reapplying sunscreen every two hours so...much...easier.

May 27, 2024

Enjoy the sun and water with these sunscreens that are good for you (and the ocean).

May 27, 2024

Your guide to the top Memorial Day 2024 beauty deals: 30% off Sunday Riley skincare, 20% off Revolve's top beauty brands, 30% off Kiehl's, 20% off Tatcha, and many more.

May 26, 2024

Save time, save money, and save your hair with a $100 discount on the Dyson Airstrait Straightener. It works quickly, causes less hair damage, and this deal is too good to miss.

May 26, 2024

If you're looking for budget-friendly beauty that actually works, Real Housewives OG Kyle Richards shared the $9.97 mascara and $8.53 concealer that she swears by.

May 25, 2024

Channel Millie Bobby Brown and rock some pimple patches in public. The Stranger Things star has clean beauty and skincare products that are highly-rated and totally affordable.

May 24, 2024

Shine like a star with Memorial Day 2024 deals from celebrity-founded brands including Kylie Jenner's Kylie Cosmetics, Kristin Cavallari's Uncommon James, and Reese Witherspoon's Draper James.

May 24, 2024

Say "I do" to style and savings with these affordable wedding season essentials curated by Real Housewives of Atlanta alum Kandi Burruss.

May 24, 2024

Don't wait until Memorial Day to shop great deals. This is your chance to save on Kathy Hilton's spray-on moisturizer from Real Housewives of Beverly Hills and other Tatcha top-sellers.

May 23, 2024