One of Walmart's online 2015 Halloween offerings did not go over well with many people.
Following an online backlash, the retail giant this week removed from its website a $12.99 child's costume dubbed "Little Amigo." The sale page had showed a little white boy wearing a big mustache and sporting a fringed and colorful stripe serape shirt and sombrero.
A Walmart rep told E! News the costume was removed from the site for violating the store's prohibited products policy. It is unclear if any were purchased.
A rep for the store also told Refinery29 the costume "was sold by a third-party marketplace seller and it obviously had no business at all being on our site," adding, "We never intend to offend anyone."
The costume was offered for sale online only.
"Let the Fiesta begin for your little one in our Little Amigo Costume!" the page read. "This festive little costume features a stripe serape shirt, straw hat with cute details and mustache! Just the costume you need for Halloween, school plays, character reenactments, parties, parades, family occasions and other holiday productions and festivities! Dress like your favorite amigo!"
The store's policy states that it prohibits the sale of "products that either portray, glorify or promote in an insensitive way...derogatory stereotyping based on race, ethnicity, gender, sexual orientation, religion, or nationality."
—Reporting by Baker Machado