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Stephen Rannazzisi, Steve Rannazzisi

Paul Archuleta/FilmMagic

After Steve Rannazzisi came clean about his fake 9/11 escape story earlier this week, The League actor has not only lost a lot of fans, he's also begun losing endorsements.

Though Rannazzisi, 37, appeared in ads for Buffalo Wild Wings that were a fixture on sports television, the company released a statement Thursday to publicly acknowledge that they have decided to cut the commercials.

"Upon careful review, we have decided to discontinue airing our current television commercials featuring Steve Rannazzisi," Buffalo Wild Wings told E! News.

Steve Rannazzisi, Buffalo Wild Wings

Buffalo Wild Wings

The comedian had previously said that he was working for Merill Lynch on the 54th floor of the south tower of the World Trade Center when the first plane struck the north tower on Sept. 11, 2001. He said he fled to the street before the second plan struck, witnessing the entire tragedy.

However, when The New York Times confronted him with evidence that challenged his story, Rannazzisi was forced to come clean, admitting that his "near death" experience never actually occurred and apologizing profusely to those offended by his actions.

"As a young man, I made a mistake that I deeply regret and for which apologies may still not be enough," he wrote on his Twitter account. "After I moved with my wife to Los Angeles from New York City in 2001 shortly after 9/11, I told people that I was in one of the World Trade Center towers on 9/11. It wasn't true."

He continued, "It is to the victims of 9/11 and to the people that love them—and the people that love me—that I ask for forgiveness. It was profoundly disrespectful to those who perished and those who lost loved ones. The stupidity and guilt I have felt for many years has not abated. It was an early taste of having a public persona, and I made a terrible mistake."

Rannazzisi had long attributed his success to his experience on 9/11, saying that escaping death made him reevaluate his life and force him to move to California where he became a successful comedian.

Comedy Central was expected to air his new show Breaking Dad on Saturday night, but the network is currently evaluating how to proceed.