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It's flip it Friday, y'all!

No, that's not a real thing, but Katie Holmes is definitely making a strong case for that to become a new social media sensation with her latest Instagram post.

The brunette beauty posted a video of herself wearing a red bikini and flipping her hair back in slow motion.

"Thank you alterna caviar shampoo and conditioner for making my hair flip…happy Friday," she posted as the caption to the cute clip.

In early March, the star's latest campaign shots for Alterna Haircare were released—and they were gorgeous, to say the least.

Holmes sported not one, but two different hairstyles for the shoot—Veronica Lake-esque waves for one shot and temporary bangs in the other.

"The haircare essential I cannot live without well because my hair's so dry I use the Caviar shampoo and conditioner because it really helps to moisture especially in the summer," Holmes gushed in a behind-the-scenes clip, adding that she also uses "the [Caviar Anti-Aging Moisture Milk] when I get out of the shower on the damp hair, and if it's still dry, I then I'll put some Kendi Oil on top of that after its dry."

Lookin' good!