InstagramShe's the new face for Calvin Klein Jeans, so what better way to celebrate than by have Kendall Jenner represent the brand on a massive billboard in New York City's SoHo neighborhood?
The Keeping Up With the Kardashians star Instagrammed her larger-than-life ad for the brand's inventory at Opening Ceremony, captioning the pic, "soho." She has been dominating runways at home and abroad, so now is the time for the supermodel to run the streets!
When rumors first surfaced about the reality star's potential work with the iconic brand, many believed she would be the face of their underwear line (thanks to social media). Instead, it turned out she's the new face of a limited edition denim series that was made available at Opening Ceremony on April 15 as well as Calvin Klein's website beginning May 15.
"Modeling for Calvin Klein Jeans is really a dream come true," Kendall said in a statement about the new partnership. "I've grown up wearing the brand and seeing the iconic advertising in magazines and on billboards featuring some of the world's top supermodels. To now be a part of that legacy is truly an honor."
She also posted the announcement to her Instagram page.
The collection, which features jeans, logo tees and sweatshirts, as well as unisex backpacks and hats, was largely influenced by Calvin Klein's wide-reaching "#mycalvins" social media campaign, which many celebs—including Kendall and Justin Bieber—participated in.
Bieber uploaded several pics of himself wearing the undies on his Instagram and also tweeted a promotional video. In the six-second clip, the "Home to Mama" singer shows off his drumming skills (all while shirtless, of course). He also cozies up to a gorgeous model. Not too shabby, Biebs!