Madonna's Bro Sets Date with GMA

The publicity blitz is heating up for Christopher Ciccone as tell-all heads to stores

Madonna sure likes attention, but even she can't be too thrilled with how this week has started.

First was the A-Rod debacle—now there's more from her estranged brother, Christopher Ciccone...

Just this morning, the publisher of Ciccone's upcoming memoir, Life With My Sister Madonna, jumped on the Madge bandwagon by releasing the cover of the top-secret tome.

A rep for Simon Spotlight Entertainment says Ciccone's first on-camera interview will be with Deborah Roberts for Good Morning America. Their taped interview will air July 14, followed by a live, in-studio one-on-one the next day, when the book officially goes on sale.

I can also report that Ciccone has been booked for an in-studio interview with E!'s own Chelsea Handler. A rep for Chelsea Lately confirms the sit-down is scheduled for July 23.

Until then, Ciccone is keeping quiet. Except for a July 1 update he posted on his Facebook profile, which reads, "Christopher is dancing on thin ice and loving it..."