Rick Diamond/Getty ImagesShanna Moakler is doing it again.
Just a week after posing for a pro-gay marriage PSA, Moakler spent part of today shooting print and television spots for a new campaign, which she says was inspired by the Miss California controversy.
It's not exactly about gay rights, but…
"It's called 'I Believe,'" Moakler explained to me earlier today. "It's a campaign trying to show the diversity of California and really spreading equality. The Miss California Organization's slogan is 'The Beauty of California,' and that represents everything. That's what we try to celebrate in our organization."
Last Friday, Moakler unveiled a PSA for NOH8, which features her and two other former pageant title-holders with duct tape over their mouths as a symbol of pro-gay voices not being heard.
The latest endeavor, produced by the Miss California Organization (Moakler is its executive director), includes about a dozen Miss Universes and Miss USAs.
"I'm really proud and excited about it," Moakler said. "I think it's really important that people understand that though Carrie Prejean is allowed to have her opinions, they don't necessarily coincide with the Miss California Organization."
And get this—"I Believe" wasn't the only PSA Moakler shot today. I actually caught up with her while she was filming E!'s very own "Drive Safe" campaign promoting responsible drinking.
The celeb-packed campaign, a collaboration with Sean "P. Diddy" Combs and Ciroc Ultimate Premium Vodka, features Kim and Kourtney Kardashian, Kendra Wilkinson, Dave Annable, Karina Smirnoff, Maksim Chmerkovskiy and Kat Von D.
I have plenty of scoop from the top-secret set. I'll be posting plenty throughout the next couple of weeks leading up to the launch of the campaign.
(Originally published May 7, 2009, at 6:00 p.m. PT)
________
Follow Marc on Twitter @marcmalkin