Grand Theft Auto Makes a Killing
Wed., May. 7, 2008 8:37 AM PDT by Gina Serpe
Rockstar/Playstation
Last week, videogames killed the radio, TV and movie stars.
Grand Theft Auto IV, the car-jacking romp through NYC, er, Liberty City, sold more than 6 million copies its first week out, with sales exceeding $500 million and all analysts' expectations.
Take-Two Interactive Software Inc., which publishes the game, said it sold about 3.6 million PlayStation 3 and Xbox 360 units on April 29 alone, its first day in release.
The massive take represents the biggest opening week of any entertainment product, trumping not only its nearest console competitor, Halo 3, which cleared $300 million in first-week sales, but movies as well, besting previous record holder Pirates of the Caribbean: At World's End, which cleared just $404 million worldwide in its first six days.
Guess virtual crime does pay.
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