Dr Pepper's Guns N' Roses Promise Won't Go Flat
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Rock rock? Fizz fizz.
Dr Pepper is bringing out the big Guns, confirming yesterday they will uphold their grandiose and somewhat opportunistic pledge to provide each and every American citizen with a can of the soft drink should Guns N' Roses deliver their long-awaited Chinese Democracy album before the end of 2008.
Though the announcement was made back in March, when such a promise seemed like a stellar publicity ploy that would not necessarily require follow-through, Axl Rose & Co. recently confirmed the perpetually delayed album, their first in 15 years, would be released Nov. 23.
In terms of their deal, the Dr is still in.
"We never thought this day would come," the brand's VP of marketing, Tony Jacobs, said. "But now that it's here all we can say is: The Dr Pepper's on us."
That is, if you're quick.
Fans who want to cash in on the libation donation will have a short window of opportunity. Would-be freeloaders must visit DrPepper.com Nov. 23, the day of the album's release, and register for a coupon redeemable for a 20-ounce bottle.
The coupon will only be available for the first 24 hours of Chinese Democracy's release and expires Feb. 28.
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