Marc Malkin

EXCLUSIVE: Read it here first...

Diddy's Sweet Smell of Success?

Tue., Sep. 18, 2007 4:17 PM PDT by

Rachael Ray, Sean "Diddy" Combs Photo courtesy of Rachael Ray

Move over, Kanye and Fiddy!

Sean "Diddy" Combs may be lookin’ to start the next celebrity challenge.

The never-humble hip-hop star took a gentle swipe at Gwen Stefani, Mariah Carey, Sarah Jessica Parker and Jennifer Lopez while promoting his new fragrance, Unforgivable Woman, during a taping of a segment of the Rachael Ray show to air on Friday.

“This week I am going to challenge my female counterparts, from J.Lo, Mariah, Sarah Jessica Parker to Gwen Stefani, that my fragrance is better than theirs,” Combs said. “I am a man, and I know how a woman should smell.”

So far, Combs has announced no plans to pull a 50 Cent and promise to retire from the fragrance business if any of the above-mentioned starlets outsells him.

For more on Combs' fragrance launch and his run-in with some censors, click over to News.

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filed under fashion, television, feuds

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