Marc Malkin

EXCLUSIVE: Read it here first...

Talk About a Jessica Rabbit!

Pamela Anderson Mike Guastella/WirEImage.com

Is Pam Anderson already gearing up for Halloween? Or has she just extended some of this year's Easter festivities? 

Neither. 

Committed Atria

Anderson was on hand the other day to introduce her pal PETA honcho Dan Mathews at the Los Angeles Times Festival of Books. Mathews read from Committed, his new memoir about life in the animal rights movement.

So, what's with the rabbit head? Mathews appeared at the reading in a bunny costume, as he does on the back of the book's jacket in a photo by rocker-photographer Bryan Adams.

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