Dead Elvis Still Loaded
Looks like it's still good to be King.
After a two-year absence from the top spot, Elvis Presley has reclaimed his title as the top-earning dead celebrity on Forbes.com's seventh annual list, beating out 12 other still-working stiffs, including John Lennon, Marilyn Monroe, Albert Einstein, Dr. Seuss and Tupac Shakur.
All told, this year's lucky 13 grossed a combine income in excess of $232 million over the past 12 months. Presley, a full three decades years gone from being able to enjoy his munificence, earned a total of $49 million in the past year.
Aside from his beyond-the-grave performance on American Idol, which in turn led to some profitable chart-climbing for his Celine Dion-duetted track, the King of Rock 'N' Roll also managed to release a new single and music video this year—a duet with daughter Lisa Marie, of the enduring classic "In the Ghetto."
Add to that licensing deals with Hershey's, Cirque de Soleil and American Greetings as well as a newly renovated Graceland opening in time to mark the 30th anniversary of his passing, and it's clear how the King managed to reclaim his throne.
Late Beatle Lennon was close behind, tallying roughly $44 million in 2007, 27 since his murder. Band mate George Harrison, who died in 2001, landed at number four with $22 million.
According to Forbes, while Presley's income was buoyed by the superstar's popularity, Lennon and Harrison's estate owe much of their cash flow to lawsuits.
In February, Apple Corps, the business entity run by the surviving Beatles and the heirs of the departed ones, settled a long-standing trademark dispute with the iPod peddlers at Apple Inc. over use of the name and apple-bitten logo, resulting in a reported windfall of as much as $100 million.
In April, the band settled a separate suit with EMI over unpaid royalties. Together, the resolved litigation paves the way for even more earnings next year, as the Beatles catalog will be made available for digital downloads.
Peanuts' creator Charles M. Schulz was in third place, pocketing $35 million over the past 12 months, thanks to his enduring comic strip's newspaper syndication deal and massive merchandising campaign.
Coming in at number five is Albert Einstein, who earned $18 million not because of his scientific prowess but thanks to the yuppification of his smarts. The majority of Mr. Relativity's profits come courtesy of the Disney-owned Baby Einsteins line of videos, books and toys, as well as the Mouse House's hit animated series, Little Einsteins.
Fellow kiddie favorite Dr. Seuss, aka Theodor Geisel, benefited from the spending power of parents, ranking seventh with $13 million.
Andy Warhol checked in at number six, pulling in $15 million. In addition to renewed name recognition thanks to the Sienna Miller-starring indie flick Factory Girl this year, Warhol also benefited from licensing deals with Levi's, Seiko watches and Burton snowboards, as well as Barneys, which built its entire holiday campaign around the pop artist's image. Warhol also earned some major press in May, when a 1963 car crash painting earned $71 million at auction. (Because the painting didn't belong to his estate, the auction winnings weren't counted by Forbes.)
Tupac Shakur was on the list for the first time in six years, raking in $9 million at number eight. The slain rapper's music sales and Makaveli clothing line continue to be profitable, but the bulk came from EverGreen Copyright's $5 million deal for a significant stake of his back catalog.
Beautiful-corpse icons Marilyn Monroe, Steve McQueen and James Dean ranked eighth, ninth and 13th, respectively, with earnings of $7 million, $6 million and $3.5 million. McQueen's earning power was boosted this year thanks to several high-profile auctions benefiting his estate, including sunglasses worn by the actor in The Thomas Crown Affair and his 1963 custom Ferrari Berlinetta Lusso.
James Brown is the most recently deceased star to make it on the list, coming in at number 11 with $5 million, though his staying power may not last. Since his death on Christmas Day 2006, an ever-increasing number of heirs have stepped forward for a piece of his estate, claiming to have been sired by the Godfather of Soul.
Fellow musician Bob Marley follows with $4 million in the 12th spot. His position may increase next year, should a pending lawsuit with bigwigs Universal Music and Verizon Wireless pay out. His estate alleges the two companies sold Marley ringtones without permission.




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