Hulk Hosts Battle of the Bulk

If there's anything Hulk Hogan knows best, it's muscle.

The wrestling legend and VH1 reality star will serve as the host of NBC's revival of American Gladiators, due to premiere at midseason, the network announced Wednesday.

"Gladiator-mania is gonna be running wild, brother," Hogan said in acknowledging his new gig.

Both NBC and the show's producers waxed enthusiastic about the former WWE champ's qualifications to preside over the competition series.

"Hulk Hogan is an American icon," NBC Entertainment Executive Vice President Craig Plestis said in a statement. "For over twenty years he has been a symbol of strength and toughness in all facets of entertainment. His electrifying personality will no doubt inspire Herculean efforts from our everyday challengers. There is no one more qualified to host this program."

Executive producer Howard T. Owens concurred, stating, "This is the ultimate television vehicle for the ultimate action television star, the Hulk!"

The rejiggered Gladiators will feature new special effects, water challenges and updated technology, along with some of the classic games from the original show, such as The Joust, The Wall, Hang Tough and the Eliminator.

The eight Gladiators—four men and four woman—are described as action-adventure stars, ready and willing to take down the ordinary citizens would dare to challenge them.

In addition to brandishing their brawn, each challenger will have the chance to reveal the story behind their desire to best the Gladiators and walk away a winner.

The new series will be produced by MGM Television (producers of the original show) and Reveille, the shingle behind shows including The Office, The Biggest Loser and Ugly Betty.

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