Emmy Nixes Green Carpet
The greening of the Emmys just got tripped up—by the red carpet.
Fox, which is touting next month's 59th Primetime Emmys as "eco-friendly and carbon-neutral," has been thwarted in its efforts to change the color of the stars' walkway into the Shrine Auditorium to a more emerald hue.
"They are so bound by 'this is how it's always done' that it's like moving mountains trying to get them to agree," an insider working on the telecast told TV Week.
Fox and the Academy of Television Arts and Sciences trumpeted the "Green with Emmy" campaign in a press release last month on the day the nominations were announced.
“We are looking at every aspect of our Emmy season—from nominations to the Governors Ball—and making changes that will reduce our impact on the environment,” said Dick Askin, chairman and CEO of the TV Academy.
The organizers said they'd employ recyclable materials for invitations, tickets, posters and programs; use hybrid and alternative-fuel vehicles and even bicycles for transportation; bring in solar and biofuel-powered generators for electricity; and feature a menu of locally grown and/or organic foods. The release said the green theme would be carried through to the broadcast, but there was no specific mention of a green carpet.
There was no official comment Wednesday from either the network or TV Academy on the TV Week report, which suggests that the carpet color was in play for awhile.
"It was red, then it was green, then it was red again," the source told TV Week.
But the powers that be at the TV Academy reportedly decided against the switcheroo after consulting with Macy's. The retail giant, one of the Emmys' key sponsors, was adamant that the carpet remain an eye-popping red because the color matched Macy's advertising, per TV Week.
There was also worry over semantics, since a green carpet would affect the branding of arrivals' coverage.
Fox reportedly conceded defeat, but only after the TV Academy agreed to make sure the carpet was made from recycled fabric and would donate the rug to a library or school following the awards show, instead of throwing it out.
Now if we could only do something about Emmy voters recycling the winners.
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