Beckhams Make Scents in America
When David and Victoria Beckham moved to the United States, they brought their nose for business with them.
Intimately Beckham, the couple's fragrance line which up until now has only been available across the pond, will be available in U.S. department stores next month, followed by drug stores in January, according to Women's Wear Daily.
The his-and-hers scents, designed to complement one another, retail for $25 and $55. Intimately Beckham launched in the U.K. last September.
"Why is this different from any other celebrity fragrance? The fact that I have spent a lot of time checking all the details," Victoria Beckham told WWD. "We are not just saying, 'We are celebrities, put our name on it.' I love to be involved with the whole process."
The British pop star, who will be reclaiming her Posh Spice moniker when she heads out on a reunion tour with Scary, Sporty, Ginger and Baby this December, is also working on a line of sunglasses. She created a high-end line of jeans called VB Rocks for pricey denim purveyor Rock and Republic in 2004.
As for David Beckham, who cares that since inking a $100 million deal with the Los Angeles Galaxy he's only played 16 minutes in a 1-0 exhibition loss to Chelsea? And that an ankle injury continues to keep him on the bench, most recently in a navy-blue suit and red necktie as he watched his new team hustle its way to a 0-0 tie with Toronto FC on Sunday night?
Industry analysts are still estimating that the Beckham fragrance empire, which also includes the midfielder's own scent, Instinct by David Beckham, will generate $100 million in worldwide sales this year, and twice that next year.
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