Drew Barrymore's Cosmetic Appeal
Drew Barrymore is ready for her easy, breezy close-up.
The actress, 32, has signed on as the latest celebrity spokesmodel for CoverGirl, joining a roster of famous faces that includes Queen Latifah, Molly Sims, Christie Brinkley and Rihanna.
In addition to appearing in print ads and television commercials for the cosmetics purveyor, Barrymore will also serve as a creative consultant on the campaign, weighing in on the concept, graphics, lighting and photography, as well as details such as her hair and wardrobe.
Her first commercial is scheduled to debut in January 2008.
"I am honored to be associated with a brand that has been at the forefront of their industry for almost fifty years," the actress said in a statement Wednesday.
"To be chosen not only as the newest face of CoverGirl but also as a co-creative director of my first TV commercial is truly amazing."
Esi Eggleston Bracey, vice president and general manager of CoverGirl Cosmetics North America, said the company wanted to take advantage of Barrymore's filmmaking experience in order to do something "new and different for the cosmetics industry."
"We wanted to honor Drew's passions as a filmmaker and are thrilled she is not only lending her beautiful face to CoverGirl but also lending her artistic talents as the co-creative director of the ad campaign."
The venture will mark Barrymore's first major beauty campaign, as well as her initial foray into the commercial realm.
Apart from making her modeling debut, Barrymore will return to the big screen next month in the romantic drama Lucky You, opposite Eric Bana.
The film will have its world premiere at the Tribeca Film Festival on May 1 and is slated to open nationwide on May 4.
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