Evel Knievel vs. "Kanyevel"

Evel Knievel's latest stunt: suing Kanye West's pants off—or, to be more precise, jumpsuit.

The legendary daredevil is so steamed over West's "Touch the Sky" video, claiming the rapper ripped off Knievel's iconic jumpsuit and death-defying feats, he's making a federal case out of it.

Knievel dispatched his attorneys to U.S. District Court in Tampa on Monday to file suit against West, label Roc-A-Fella Records, director Chris Milk and distributor AOL for trademark infringement and unauthorized use of the stuntman's likeness. He is seeking unspecified damages and an injunction preventing further distribution of the video. 

There was no immediate comment Tuesday from West or his lawyers.

According to the complaint (published online by the Smoking Gun), the rapper pimps himself out in the video in a red, white and blue jumpsuit that's "visually indistinguishable" from the one Knievel sported during his 1970s motorcycle-jumping heyday. (As of press time, the full "Touch the Sky" clip was still viewable on Milk's Website.)

Knievel, whose birth name is Robert Craig Knievel, also claims that the five-and-a-half-minute music video, which costars Pamela Anderson, dilutes his trademark, because West plays a character named "Evel Kanyevel," who attempts to leap over a canyon in a jet-powered rocket—an obvious homage (or, as Knievel contends, rip-off) to the daredevil's famous, if ill-fated, attempt to fly his "skycycle" across Idaho's Snake Canyon back in 1974.

The suit asserts that the music video damages Knievel's reputation and earning power by containing "vulgar and offensive sexual images, language and conduct involving Evel Kanyevel and women apparently trying to gain his sexual interest," including Anderson.

"The vulgar, sexual and racially charged nature of the infringing music video is directly counter to Evel Knievel's long-established public persona, utterly inconsistent with his toy products and appeal to children and harms the reputation of Evel Knievel trademark and the Evel Knievel costume," the suit states.

"The guy just disgraced me," Knievel, now 68, retired and living in Clearwater, Florida, told the St. Petersburg Times. "I have done the best I can to set an example for children, and then this guy comes along and tries to rip it apart."

The daredevil's high-flying heroics and wipeouts were broadcast worldwide during the 1970s, making him a household name and a fixture in the Guinness Book of Records. He was on the cover of Sports Illustrated (the image was included as an exhibit in the lawsuit), starred in the quasi-biopic Viva Knieval! and launched his hugely popular toy line. His motorcycle and gear is part of the Smithsonian Institute's American History collection, and he's a card-carrying member of the Motorcycle Hall of Fame (son Robbie Knievel carries on the family tradition).

Aside from enduring dozens of broken bones from stunt mishaps and suffering from hepatitis C, which required a liver transplant, the elder Knievel announced in July he was battling the incurable lung disease idiopathic pulmonary fibrosis and requires supplemental oxygen around the clock.

Knievel's Tampa-based attorney, Richard Fee, was out of the office and unavailable for comment Tuesday. But he told the St. Petersburg Times Monday that his client felt like West and company were not just paying tribute, but taking advantage of his name and image for their own personal gain.

"It's not just a three-second snippet," the legal eagle said. "The whole video is about Kanye West portraying Evel Knievel. It's rather blatant and obvious."

Although the usually outspoken rapper has yet to comment on the lawsuit, West has gone to great lengths to stress how wonderful he believes "Touch the Sky" is. He was so upset at losing out to Justice vs. Simian's "We Are Your Friends" for the Best Video prize at the MTV Europe Music Awards, he leapt onstage and launched into an expletive-filled diatribe over his perceived diss.

But Knievel is no fan.

"In my opinion, this video maybe reflects West and his way of life, but it's sure not mine," Knievel said in the Times.

"I don't want my children or my grandchildren associated with this kind of thing," he said. "I want it stopped."

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