Beyoncé Crazy in Fashion
Beyoncé Knowles' new destiny is selling her own line of designer duds.
The "Crazy in Love" singer is apparently crazy about her side career as a burgeoning fashionista, announcing a licensing deal with Tarrant Apparel Group to distribute Beyoncé-branded couture aimed at young women ages 18 to 28.
Knowles' agreement means her House of Dereon collection--named after her seamstress grandmother Agnes Dereon (and not the Bootylicious One's derriere)--will be coming to a mall in the fall.
The new clothing line--a funky collaboration between the Destiny's Child diva and her mother, Tina Knowles--will feature cocktail dresses, sweaters, stylish sportswear, denim and tailored jackets.
"[It'll be a] mix of vintage things and contemporary things...fur with denim, classic with street," Beyoncé, 23, told the Associated Press Wednesday. "I have pretty broad taste. I've been all over the world--thank God I've had the chance to do that."
The label, which the chanteuse first announced in October 2003, is being developed and licensed as part of a joint business venture between the Knowles' Beyond Productions and Kids Headquarters.
"I think my mother and I both have a good idea of what people who are fashionable like," Beyoncé said. "I love clothes from my grandmother's generation, my mother's generation and contemporary stuff."
And fashion's just the beginning. After that, Knowles plans to license Dereon shoes, scents, jewelry and other accessories.
The R&B chanteuse already knows something about fragrances, having signed on to be the face of Tommy Hilfiger's latest perfume, which launched last fall.
When she's not pulling a J.Lo, the Independent Woman is focusing on Fulfilled, her new album with the recently reformed Destiny's Child. The album debuted on the Billboard charts last November at number two and its lead single, "Lose Your Breath," is up for a Grammy and several NAACP Image Awards.
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