Yada Yada Yada..."Seinfeld" Hits DVD
Seinfeld freaks, rejoice! The master is finally expanding his domain to the video store.
Everyone's favorite show about nothing will be making its hotly anticipated debut on DVD just in time for Festivus on Nov. 23, Columbia TriStar Home Entertainment announced Friday.
It's been six long years since Seinfeld ended its heralded eight-season run by shipping neurotic New Yorkers Jerry, George, Elaine and Kramer off to jail for flouting a Good Samaritan law.
Fans have been clamoring for a DVD practically ever since--several DVD-related sites had listed the former NBC sitcom as the number-one most requested TV show yet to be released on DVD.
The Seinfeld package will feature the first three seasons of the Emmy-winning series in two four-disc volumes. The first set will contain two versions of the original 1989 pilot (the alternate was called The Seinfeld Chronicles) along with all 18 episodes of seasons one and two; the second set will include all 22 episodes of season three. All the shows will be presented in high definition.
Each volume will retail for $50. Columbia will also package both sets together in a $120 deluxe gift package that will also include collectible playing cards, Monk's Diner salt and pepper shakers, and a limited-edition script with handwritten notes from cocreator Larry David, who's since taken his sardonic brand of humor to HBO as mastermind of Curb Your Enthusiasm.
For a show famously about nothing, there's plenty of extras. There will be a whopping 24 hours worth of bonus material, from never-before-seen outtakes and bloopers to deleted scenes, behind-the-scenes scoops, episode trivia, unused footage of Seinfeld's stand-up routines and interviews and commentaries from cast members Jerry Seinfeld, Julia Louis-Dreyfus, Michael Richards, Jason Alexander along with David.
"To have this opportunity to go back, restore the elements, revive Jerry's unused stand-up, bring the talent back to chat about the show and then see the original episodes with high-definition images has been a thrill for all of us," says Seinfeld executive producer Howard West. "I think we've more than met the challenge of DVD and have made every effort to stay true to the essence of Jerry's unique brand of comedy which has become so deeply a part of mainstream culture."
It wasn't easy though. All three of Seinfeld's costars initially threatened to boycott the DVD because they weren't going to get paid. The actors also still felt slighted because they didn't get a cut of the show's huge syndication profits.
But, as Seinfeld told Daily Variety, the problems were solved after "twisting a few arms"-- not that there's anything wrong with that.
"You know, people do deserve money for services," Seinfeld said. "But the thing was that all the books are closed on the show, so it's kind of hard to go back and open them--all these corporate entities that own pieces of the show, they're disinclined to revisit those deals. It [was] kind of a boarded-up store at this point."
That was until West stepped in.
The producer and Seinfeld managed to work out a compromise in which Alexander, Louis-Dreyfus and Richards agreed to participate in this and future DVD releases in exchange for a cut of the potentially lucrative disc profits.
"They were only too anxious to be part of it," said Seinfeld of his castmates. "But you know, it still needed to be equitable."
Apparently it was, since Seinfeld and the gang are all over the bonus material, yakking about everything from "double-dipping" to the origins of "sponge-worthy" and "yada yada yada."
The marketers at Columbia Tri-Star Home Entertainment are treating the release of the Seinfeld DVD as a major Hollywood blockbuster and plan on launching an all-out marketing blitz for the holiday season.
Scott Hettrick, editor-in-chief of industry trade DVD Exclusive, predicts Seinfeld is going to be a major holiday seller, out-grossing the year's biggest television DVD, Comedy Central's Chappelle's Show.
"I've got to believe that each volume could each be over $50 million easily, which means both combined could gross $100 million--and that's just Nov. 23 through the Christmas holidays," Hettrick says.
Hettrick believes the Seinfeld set may also raise the bar in terms of bonus material on TV DVDs.
"It looks like they've done an exhaustive job on going back and finding some of the most fun and never before seen outtakes bloopers clips and gag reels. The one thing that intrigues me is the never-before-seen stand-up comedy bits that he did for the early seasons," Hettrick says. "To go back and see more of that stand-up stuff that they culled for the episodes will really be a treat for fans."
He is also looking forward to an hourlong featurette dubbed "How It Began," in which Seinfeld and David provide insight into how they came up with show and the struggles the comic had finding an audience in those first episodes.
Adds Hettrick: "It looks pretty fantastic, really."




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