Britney's Back On Camera

The pop star has been filming herself out and about in NYC. So what's she up to?

While Britney Spears is in New York, it appears every bite she's taken out of the Big Apple has been caught on film.

And not just by the ever-present pesky paparazzi.

Sources close to Britney confirm that the pop princess has been mic'd for her own cameras during various stops in the city (including her recent visit with a gaggle of Bronx middle school kiddies).

So what's all the footage for? 

"It's part of Britney's image rehab plan," a source close to the Spears camp tells E! News. "They want to shoot footage of Britney in her best light, showing her looking happy and healthy, and then parcel out the film however and whenever they want."

Some of it may show up on her newly revamped website, which is launching any day now. And the rest could possibly show up as a montage during her music tour or parceled out to entertainment television shows.

"It's all about controlling the images and messages out there about Britney," says our source. "It's old-school public relations, really. It's about finding ways to reintroduce her as that sweet, happy girl, the one people remember before her problems began."