The Big Picture
Chiquita Beyonca Sasha Fierce gets fruity, apparently channeling Carmen Miranda for a video shoot in Brazil
More PhotosTop 10 Stories
- Deadliest Catch Captain Phil Harris Dies
- Ellen Tortures With Ease on American Idol
- Jay Leno Gets His Punk'd Ass Out of Prime-Time
- Beyoncé's Dad Will "Certainly" Take Paternity Test
- Tom Cruise Signs Up for Mission: Impossible IV
- The Bachelor's Chris Harrison: It's Definitely Not Over with Ali!
- Did Air Force Reserve Rip Off White Stripes for Super Bowl Ad?
- The Bachelor Gets Dumped—and Likes It
- Lil Wayne Avoids Jail...With a Little Help From the Tooth Fairy
- Black Eyed Peas Settlement a Real Perez Dispenser
Fashion Police
Not Feeling the LoveAnne's supershort blue dress and chunky shoes at the Valentine's Day premiere has us seeing red
More Photos
Latest Movie Reviews
Get Your E! News Now
Microsoft Launches Plan B, Er, Phase Two
Jerry, we hardly knew ye.
A day after confirming the dumping of Mr. Seinfeld, Microsoft has rolled out phase two of their image-resuscitating campaign with a commercial dubbed "Pride," featuring avowed PC users attempting to reassert the self-esteem they lost through years of watching Apple's "I'm a Mac" ads.
Among those trying to make Microsoft cool: Tony and Eva Longoria Parker, a much-hyped John Hodgman lookalike, a pontificating Deepak Chopra, a stage-bound Pharrell Williams and, yes, Bill Gates.
And this time around, rather than simply relying on conspicuously unbranded absurdist humor to promote itself, Microsoft is putting their ad dollars where their concept is, enlisting the masses to join the "I'm a PC" fan club.
Users are invited to submit a photo or picture of themselves saying what they are, followed by the "I'm a PC" tagline, and their image will not only join the online gallery but could appear in future advertising or on the Times Square Jumbotron.
Hey, it's cheaper than Seinfeld.
10 Comments
-
Show the next 1 - 0 of 10 comments
Now loading...