Microsoft Launches Plan B, Er, Phase Two
Jerry, we hardly knew ye.
A day after confirming the dumping of Mr. Seinfeld, Microsoft has rolled out phase two of their image-resuscitating campaign with a commercial dubbed "Pride," featuring avowed PC users attempting to reassert the self-esteem they lost through years of watching Apple's "I'm a Mac" ads.
Among those trying to make Microsoft cool: Tony and Eva Longoria Parker, a much-hyped John Hodgman lookalike, a pontificating Deepak Chopra, a stage-bound Pharrell Williams and, yes, Bill Gates.
And this time around, rather than simply relying on conspicuously unbranded absurdist humor to promote itself, Microsoft is putting their ad dollars where their concept is, enlisting the masses to join the "I'm a PC" fan club.
Users are invited to submit a photo or picture of themselves saying what they are, followed by the "I'm a PC" tagline, and their image will not only join the online gallery but could appear in future advertising or on the Times Square Jumbotron.
Hey, it's cheaper than Seinfeld.
The Big Picture
Happy Meal Katherine Heigl and her crew have a bit of fun while grabbing some fast food
More PhotosMost Commented
- Bitch-Back! Breaking News—Johnny's a Hottie (969)
- Twilight Rewind: Hot Dish From the Cast Last Year! (798)
- Costars and Suits Give Robsten Their Blessings! (650)
- Blab Blab Blab: Is Twilight Sexist? (552)
- Truth, Lies & Ted: Twilight Special (478)
- Is New Moon Even Good? (452)
- Why Won't Sarah Palin Go Away? (440)
- Bitch-Back! What's Brad Got to Do With It? (426)
- Is Ugly Betty Ending? And Who Gets the Girl? (408)
- Ridiculous Twilight Hookups in an "All Taken" Cast (348)
Top 10 Stories
- Taylor Swift Tops Even Michael Jackson at American Music Awards
- New Moon Makes a Lot of Money (But Not Quite Batman Money)
- Jon (Plus Flowers) & Kate Reunite to Put Finishing Touches on Divorce
- New Moon Eclipses Dark Knight!
- Dr. Phil, Rachael Ray & More Continue Singing Oprah's Praises
- Michael Jackson's Doc Shipped Propofol From Vegas to L.A., Records Show
- Unleashed Fangirls Derail Justin Bieber Appearance
- Miley Cyrus' Tour Bus in Deadly Crash
- Good News for Miley: She's Officially Not a Racist
- New Moon's "Absolutely Freakish" Debut
Fashion Police
Green With Envy?Not quite, but we do give Kristen props for this shot of color during her New Moon press tour
More Photos
Latest Movie Reviews
Get Your E! News Now
10 Comments
-
Show the next 1 - 0 of 10 comments
Now loading...