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Want to know more about why celebrities are looking to get you and your friends home safely?
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Teaming up with Sean "Diddy" Combs and Cîroc vodka, E!’s Drive Safe Campaign is all about promoting responsible drinking and offering a solution for people who need a safe ride home.
Kicking off today, the campaign includes on-air spots that feature some of Hollywood’s hottest celebrities and E! faces hanging at one of T-town's most exclusive nightclubs, as well as easy online and wireless access to taxi services across the country.
“Cîroc vodka is an ultrapremium luxury vodka which epitomizes the ‘Art of Celebration,’ ” says Diddy. "I believe it is important to promote responsible drinking and generate public awareness on the necessity of designating a driver. With the help of some great celebrity friends and E! Entertainment, we were able to create a campaign that will resonate with viewers and ultimately drive home the message that any designated driver is a star. If you plan to drink, plan a cab or safe ride home.”
So they can make that smart decision easily, viewers are encouraged to log on to E! Online or text “Drive Safe” to 37373 from their wireless devices to receive taxi contact information in their area.
Because when you get down to it, every designated driver is a star.
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