Nelly Climbs Into Diddy's Underpants
PRNewsFoto/Sean John
Whoa, Nelly, indeed.
The hip-hop star is set to shake—and bare—his tailfeather as the newest celebrity spokesman for Diddy's line of Sean John Underwear.
"To me, Nelly is the quintessential definition of the Sean John man," says Diddy, otherwise known as Sean Combs. "And let's be honest, all of the ladies out there are going to be thanking us for this campaign."
The lovefest was mutual, with Nelly chiming in by saying he's been a "big fan of Diddy and the Sean John clothing line for years.
"So when they asked me to work with them, it was a real honor. I hope my fans will enjoy this campaign as much as I did shooting it."
Terms of the deal were not disclosed, but the print campaign, in which Nelly is shot in and around a modern home in the Hollywood Hills, will launch this fall and features the collection's underwear basics and loungewear.
As it is, Nelly has some big shoes—and other choice garments—to fill. Previous Sean John spokescelebs include Penélope Cruz, Snoop Dogg, Cassie, Nas and Lil Wayne.
The Big Picture
Welcome, Matt Oh, don't look so troubled, Mr. Damon. We're always happy to see your Oscar-winning self
More PhotosMost Commented
- Would Kristen Work With Rob Outside of Twilight? (861)
- "Exhausted" Rob and Kristen (Kinda) Get Personal (763)
- Robsten Begin Publicity Tour Together—Kinda (605)
- Did Rob Come Across Badly in Vanity Fair? (599)
- Is the Pressure Getting to Robsten? (571)
- "Puppy Dog" Rob and Kristen Play the Newlywed Game (510)
- Overworked Rob Needs a Break! (375)
- Blab Blab Blab: Robsten Ain't Outta Thin Air (354)
- Bitch-Back! There's a New Vamp in Town (333)
- Rob and Kristen Keep the Mystery Going (322)
Top 10 Stories
- Carrie Prejean on Solo Sexy Tape: "I'm Humiliated to Be Talking About This Now on National TV"
- Mya Finally Impresses All Three Judges on Dancing With the Stars
- James Woods Takes Brother's Death to Trial
- Katt Williams Not So Funny When He's Arrested for Burglary
- Justin Timberlake Puts the Brakes on "Obsessed, Mentally Unstable" Woman
- D.A.: Sean Penn's Pap Smack Not a Felony Matter
- Singing Burglar Suspect in Protective Custody
- Kelly Osbourne: Why I Won't Weigh Myself
- Kellan Lutz: More Excited by Eclipse Than New Moon
- Sunny Days Not! Conservatives Get Grouchy About Sesame Street
Fashion Police
Sloppy SuitingPoor Eva is a mess from head to skirt at the New York City premiere of her latest flick
More Photos
Latest Movie Reviews
Get Your E! News Now
16 Comments
-
Show the next 1 - 0 of 16 comments
Now loading...