Poof! Chanel Makes Hermione Perfume Disappear

Emma Watson Jon Furniss/WireImage.com

Heard about Chanel conjuring up an ad campaign featuring Harry Potter star Emma Watson? Just an illusion.

A rep for Chanel tells E! News that widespread Internet reports, fueled in part by a story in Britain's Daily Mirror, that the 18-year-old actress was set to pocket a $6 million payday for pushing Coco Mademoiselle perfume are "just a rumor": "It's false."

Per the erroneous reports, Watson, famed for playing loyal pal Hermione Granger in the Potter franchise, supposedly inked a two-year deal and would replace Keira Knightley.

The rep says she has no idea where the rumor got started. MSNBC, attributing its version of the story to "a source close to Watson," claimed the deal would give the actress financial security (as if she doesn’t have that already costarring in Warner Bros.' billion-dollar movie series).

The Daily Mail, meanwhile, said the deal would be announced next month and that Watson had been bragging to friends.

There was no immediate comment from Watson's camp.

In case you missed it, Chanel's latest advertising campaign for the popular fragrance features the 23-year-old Knightley covering her naked bosom with a bowler hat.

8 Comments

Now loading...

Add Your Comment!

Guests

E! Online members

Register | Forgot password?

Play nice and have fun. And please, no HTML tags or special characters including [&*#()!@$].
You've got 1000 characters left.

Post Comment

BIG PICTURE

Big Easy Brad A bundled-up Pitt readies for some Button-down press on the Today show in New Orleans

More Photos

E! News Now

  • Breaking: Hudson Suspect Arrested

    Police have obtained an arrest warrant for Jennifer Hudson's estranged brother-in-law. Get the latest.

  • Fey Laughs It Up in "Vanity Fair"

    Funnygal Tina Fey is flirty and fabulous as she takes us on the set of her "Vanity Fair" photo shoot! Sneak a peek.

  • Fashion Police, Dec. 1

    Beyonce dazzles in black velvet, Nicole Kidman glitters in gold, Reese Witherspoon remembers old Hollywood, more.

  • Simon Cowell Compliments Britney

    The "American Idol" judge actually has something nice to say for once! Hear his pop star praises and "Idol" invitation.

Our Partners

Shop

Get Your E! News Now

Text ENEWS to 4INFO (44636) for daily celeb news alerts

Standard messaging rates apply.

Did you know you can grab smokin' hot E! Online news, review and gossip through our RSS service?

New to RSS feeds? Learn more >>

Birthdate:

Enter your full birthdate:

has been subscribed to the E! News Now Newsletter.

To change your settings, go to your preferences.

E! News Now

  • Breaking: Hudson Suspect Arrested

    Police have obtained an arrest warrant for Jennifer Hudson's estranged brother-in-law. Get the latest.

  • Fey Laughs It Up in "Vanity Fair"

    Funnygal Tina Fey is flirty and fabulous as she takes us on the set of her "Vanity Fair" photo shoot! Sneak a peek.

  • Fashion Police, Dec. 1

    Beyonce dazzles in black velvet, Nicole Kidman glitters in gold, Reese Witherspoon remembers old Hollywood, more.

  • Simon Cowell Compliments Britney

    The "American Idol" judge actually has something nice to say for once! Hear his pop star praises and "Idol" invitation.