Dragon Hotter Than a Hot Tub Time Machine

3-D cartoon tops weekend box office with estimated $43.3 million; John Cusack comedy opens so-so in third

By Joal Ryan Mar 28, 2010 5:05 PMTags
How To Train Your DragonDreamWorks

3-D ticket prices got hiked. A new 3-D movie got raised.

The big-as-life cartoon How to Train Your Dragon topped the weekend box office with an estimated $43.3 million.

Hot Tub Time Machine, the stuck-in-the-'80s John Cusack comedy, debuted in third with a so-so $13.7 million, while the top 10 bid farewell to Avatar. More results:

According to reports, 3-D theater admissions were jacked up as much as 26 percent in honor of Dragon. "It's a mild disappointment when you look at that," Exhibitor Relations box-office analyst Jeff Bock said of the movie's opening-weekend gross.

Overall, the $165 million Dragon met expectations, which basically were: Yes, it'll open No. 1; no, it won't open nearly as big as DreamWorks' Monsters vs. Aliens did this time last year.

Having lost 3-D screens to Dragon, Alice in Wonderland ($17.3 million; $293.1 million overall) saw its three-weekend reign end with a thud—with business down about 50 percent from last weekend. Dragon will receive its karmic payback next weekend when it loses 3-D screens to Clash of the Titans.

Hot Tub Time Machine's solid reviews, Hangover comparisons and media mentions galore added up to…well, what exactly? "I think $20 million would've made a lot of people smile," Bock said. "[In the end], it was more hype than buzz." 

In their second weekends, Jennifer Aniston and Gerard Butler's The Bounty Hunter ($12.4 million; $38.8 million overall) enjoyed a better-than-average hold, while Diary of a Wimpy Kid ($10 million; $35.8 million overall) didn't.

Avatar missed the top 10 for the first time since before Christmas. Even in its decline, it took in another $2 million, and upped its record-breaking domestic total to $740.4 million.

• Robert Pattinson's Remember Me ($1.9 million) had a slightly shorter run in the top 10 than Avatar. Still, even though the romantic weepy only hung with the big boys for two weekends, it made good on its purported budget, grossing $17 million to date.

• Kristen Stewart's The Runaways is gassed after only two weekends in limited release: $445,810 at 237 theaters, for a weak per-screen average of $1,881.

Here's a complete rundown of the weekend's top-grossing films Friday-Sunday, per estimates compiled by Exhibitor Relations:

  1. How to Train Your Dragon, $43.3 million
  2. Alice in Wonderland, $17.3 million
  3. Hot Tub Time Machine, $13.7 million
  4. The Bounty Hunter, $12.4 million
  5. Diary of a Wimpy Kid, $10 million
  6. She's Out of My League, $3.5 million
  7. Green Zone, $3.3 million
  8. Shutter Island, $3.2 million
  9. Repo Men, $3 million
  10. Our Family Wedding, $2.2 million