Tiger Woods Dropped by First Sponsor

Accenture ends relationship with 33-year-old golfer, becoming first company to officially cut ties with Woods

Things just got worse for Tiger Woods. 

Accenture announced Sunday that it's dropping the 33-year-old scandal-ridden golfer from its advertising efforts, E! News has confirmed. 

The consulting firm is the first company to officially cut ties with the car-crashing star.

"Given the circumstances of the last two weeks, after careful consideration and analysis, the company has determined that [Woods] is no longer the right representative for its advertising," the company said in a statement. 

The firm has had a sponsorship agreement with the sports superstar for the past six years, touting the campaign slogan, "Go on, be a Tiger." 

Now that he has confirmed his infidelity…being a "Tiger" seems a bit sleazy inappropriate. 

The firm plans to transition to a new advertising campaign next year. 

Accenture's announcement comes a day after Gillette's statement that, while it wasn't cutting ties with Woods completely, the razor peddlers would not air ads featuring him or have him make public appearances for an unspecified amount of time. 

Meanwhile, Woods' other sponsors are sticking with him for now. 

Electronic Arts still plans to release the next edition of Tiger Woods PGA Tour within the next six months and Nike reiterated its support for Woods on Friday, shortly after he made his latest mea culpa. However, Gatorade has eliminated a Woods-branded drink and some Tag Heuer Woods-powered watch ads have been put on hiatus, although both companies claim the timing is purely coincidental and didn't mean an end to deals with the golfer.

AT&T, meanwhile, said it is "presently evaluating" its future with Woods.

As more alleged mistresses pop up, though (the count is at 13 now), that future is looking dimmer by the day.

—Reporting by Aly Weisman

(Originally published Dec. 13, 2009, at 5:42 p.m. PT)