Jamie McCarthy/WireImage.com

Thierry Mugler is turning up the star power.

Giving the 17-year-old brand an Oscar-nominated shot in the arm, Naomi Watts has signed on to be the face of the designer's Angel scent and, starting in October, will be featured in a global print campaign and "glamorous and magical" commercial shot by Dreamgirls director Bill Condon.

According to the release explaining the rationale behind the pairing, Watts was the perfect choice to front the perfume, which comes in a star-shaped bottle, because "the actress projects a personality that blends sensuality, voluptuousness and evanescence to evoke the many facets of Angel."

That, plus her "blond fragility...natural tenderness" and "emotional seductiveness," sealed the deal.

And drew attention to the fact that Watts is apparently a celestial being.