ITVNBC execs have got to get her into their lives.
Salivating over the attention attracted by Britain's Got Talent auditioner Susan Boyle, the network is hoping the unlikely media sensation's ugly-duckling-to-singing-swan story will translate into better ratings for America's Got Talent.
And perhaps Boyle would be willing to cross the pond for the occasion!
"She'd be a very welcome guest," Paul Telegdy, executive VP of Alternative Programming for NBC and Universal Media Studios, told TelevisionWeek. "Her availability, though, is a bit of a mystery right now."
While the Simon Cowell-produced Talent is already a strong performer in the ratings for NBC during the summer, regularly ranking in the Nielsen top 10, there's always room for improvement. The show's fourth season premieres June 23 with Nick Cannon as host. The network is also going with a two-hour premiere for the first time.
"The timing is great," Telegdy said of Boyle's rise to viral-video stardom. Piers Morgan, who called Boyle "amazing," is a judge on both shows, Telegdy added, and he could give NBC "privileged access" to the already better-groomed songstress.