Marc Malkin

EXCLUSIVE: Read it here first...

Gossip Girl's Ed Westwick Lands Fashion Campaign

Wed., Nov. 5, 2008 10:20 AM PST by

Ed Westwick Roger Wong/INFphoto.com

Ed Westwick just took another step in branding himself one of young Hollywood's most fashionable fellas.

The Gossip Girl star has signed a deal to be the new face—or better yet, feet—of K-Swiss, I can exclusively reveal.

At this very moment, Westwick, 21, is being shot in New York City for upcoming television and print ads that will promote K-Swiss' iconic Classic shoe.

The ads will feature the Brit actor holding tennis balls, rackets and guitars.

I'm told the campaign will launch in February. Says the source, "It's going to be very Brit cool, blending tennis and music."

Westwick's rep confirmed the actor's new gig.

I also hear other celebs who were considered for the international campaign included Mark Ronson, Adam Levine of Maroon 5 and Ne-Yo.

Read More

Print Share on Facebook Share 9 Comments
filed under top stories, fashion, music, gossip girl

View Next Articles

9 Comments

Now loading...

Add Your Comment!

Guests

E! Online members

Register | Forgot password?

Play nice and have fun. And please, no HTML tags or special characters including [&*#()!@$].
You've got 1000 characters left.

Post Comment
Hello, you either have JavaScript turned off or an old version of Adobe's Flash Player. Get the latest Flash player.

Get Your E! News Now

Text ENEWS to 4INFO (44636) for daily celeb news alerts

Standard messaging rates apply.

Did you know you can grab smokin' hot E! Online news, review and gossip through our RSS service?

New to RSS feeds? Learn more >>

Birthdate:

Enter your full birthdate:

  • Opt in for Breaking News Alerts

has been subscribed to the E! News Now Newsletter.

To change your settings, go to your preferences.

Hello, you either have JavaScript turned off or an old version of Adobe's Flash Player. Get the latest Flash player.