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Why Do Miley and Heidi Heart Jesus So Much Now?
INFdaily.com
Hey! What's with this new thing of so many Hollywood stars adoring Jesus? Please!
—DaisyRapp, via Twitter
Indeed. Gone are the days when we had a lone Kirk Cameron here, a random Mel Gibson there. Now it seems like the whole Disney talent stable is flashing a giant collective promise ring in our faces, bathing us in the virgin-white dazzle of all that metal.
Miley and the Jonas Brothers of course publicly love themselves some Jesus. Heidi Montag, too. Miley even twitters about it. A lot. (Jesus is Miley's Neosporin? Really?)
But marketers say it isn't an organized religious fervor or callous Disney marketing behind these chaste displays of affection.
It's actually something much more annoying...
And that's the new trend of "oversharing" among celebs. It's the same phenomenon that spurred Brooke Shields to go on a talk show and discuss losing her virginity, and everyone in the Gosselin family to talk about everything.
"I wouldn't necessarily say these performers are a part of the Christian right," says Mike Salvadore, principle of the marketing firm 206, which has done several projects for Disney. "Instead, I would say it's more part of the Twitter-style communications boom, where they're sharing every part of themselves to the world."
Yes. Everything. At least they're sparing us their bathroom habits—for now.
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