Viral marketing campaigns are nothing new. Will Ferrell appearing on TV shows in character to promote something is nothing new either. However, what happened on one particular newscast last Saturday night is different.
In a genius marketing move Will Ferrell co-anchored the Saturday evening news for Bismarck, North Dakota CBS affiliate KXMB as Ron Burgundy. But when I say he co-anchored I don't mean he made an appearance for one segment. I mean he co-anchored the entire thirty minute broadcast as Ron Burgundy. Diligently following the prompter script set for him, what started out as promotion for Anchorman 2 turns into a bizarre piece of avant-garde theater starring one Will Ferrell.
Below is the broadcast in its entirety. Note: It's not laugh out loud hilarious. It is, however...interesting.