I think at this point we're all savvy enough to realize that if you want to win the internet, you have a few options. You can take something other people are talking about make something derivative. Of course, a sex tape is always on the table but you have to be a celebrity of some sort (or at the very least, a celebrity's mom). Or you could just f*ck up really bad on camera.
However, you can also do what Instagram user Benny Winfield Jr. aka mrpimpgoodgame did. His formula was simple: Choose an expression, take selfies where you only make that one face, and win Instagram.
I encourage you to take a look at his page (linked above) but here are some highlights.
"The OG" - One of his firsts. A classic.
It's unclear at this point whether he realizes this will be his only facial expression.
"Underwear Head" - He's just goofin' around...
..with the same facial expression.
"The Anomaly" - mrpimpgoodgame deviates from his winning formula.
We do not approve.
"Rise of the Moustache" - This is the first in his moustache series.
It's also the first in his Danny Glover series.
And of course...
and "Reverse Car Head"
Interesting side note, he's only been posting these since July. That means multiple selfies or "samies" on some days. Is that kind of creepy? You bet. But sometimes the best art is.