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    Shady Enterprise

    Snooki's been doing more than just teaching her baby how to fist pump on a leopard-print high heeled shoe-chair. In fact, she's just launched a new line of children's sunglasses, perfect for the toddler who can't deal with harsh sunlight when he or she wakes up in a garbage can with a massive headache and a missing fur bootie. What's even more impressive is that she's applied her own, specific life experiences to her uniquely functional designs.*

    THE INSPIRATION

    For example, Snooki got inspiration for one of her looks just by trying not to vomit on her best friend's tube dress.

    snooki drunk

    THE DESIGN: SPEW CUTE FOR SCHOOL IN VODKA PINK LEMONADE

    Snooki doesn't want your daughter to have to rush off to the bathroom in the middle of her best friend's story. Snooki's barf bucket shades will make it easy for her to be an empathetic friend, whether she's been binging on pickles or butt-chugging coconut rum.

    SnookiBarfGlasses

    THE INSPIRATION

    Snooki took an unfortunate blow to the face one night back in 2009. From that day forward, it was her mission to come up with a fresh spin on temporarily blinding accessories.

    snookipunch

    THE DESIGN: I HEART CHEMICAL COMPOUNDS

    Snooki knows that at some point, every toddler will be accused of stealing a drink or two. But she also knows that a giant fluorescent baseball hat floating above your head isn't a sufficient form of defense. Thanks to Snooki, no one will question your child when they arrive at the bar wearing Snooki's I Heart Chemical Compounds sunglasses.

    snookipunchglasses

    THE INSPIRATION

    When Snooki's urinary tract begins to flow, so do the creative juices, which she always wipes back to front.

    snooki run

    THE DESIGN: CRAN YOU BELIEVE I GOT ANOTHER URINARY TRACT INFECTION

    Snooki's cranberry helmet design is perfect for the daughter forced to wait outside with a full bladder in spandex shorts while her mom spends the afternoon playing slot machines.  The special design helps prevent infections, so mommy can borrow them, too, before an exciting weekend of double-dipping.

    beer helmet cran

    *Solo cups sold separately.

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