Game? What game?
Let's face it. Most of us will be tuning into the Super Bowl next month for the ads, so it totally makes sense that Skechers has decided to air a spot starring new pitch person Kim Kardashian when folks are really paying attention to their TVs.
"I can finally reveal that the top-secret commercial I've been working on recently is my Skechers ShapeUps Super Bowl ad!!!" the E! star wrote on her website today along with this photo taken while shooting it.
"I have to break someone's heart in the end," she added without giving much else away about the premise. "You'll have to wait and see why!"
Consider us already tuned in.