BRAND NEW
SUNDAYS 9|8C
BRAND NEW ON E!
  • EXCLUSIVE!

    News/ 

    Kim Kardashian Walks Off With New Endorsement

    • Share
      0
    • Share
      0
    • Tweet
      0
    • <> Embed
    Kim Kardashian SANTIAGO BAEZ/ RAMEY PHOTO

    These days, it's hard enough keeping up with the Kardashians. Now we'll have to shape up with them!

    E! News has learned exclusively that Kim Kardashian and her mom Kris Jenner have signed an endorsement deal with Skechers to be the faces of a so-called "Shaping Up With the Kardashians" challenge. The mother-daughter fitness challenge, the centerpiece of which will be their working out in Skechers' patented butt-firming Shape-up athletic shoes, will begin in early 2011...

    PHOTOS: Kardashians' Passion for Fashion

    The competition, which will urge fans to join in their new year shaping-up effort, is part of an overall marketing deal with the California-based shoe company that sources say is in the seven-figure range.

    "Shape-ups have already impacted my fitness routine for the better," Kim tells E! News. "I am always on-the-move and never know exactly when I can fit in my next workout."

    The also-peripatetic Kris says, "I am constantly on my feet, running from one appearance to the next, but with Shape-ups, I am always working out, even when I'm working."

    Skechers Fitness Group President Leonard Amato tells E! News: "Kim Kardashian and Kris Jenner are aspirational individuals and the perfect spokespeople to inspire women to maximize their fitness level."

    The company, along with Kim and Kris, will announce the partnership Monday morning at a press conference in Beverly Hills.

    PHOTOS: Kim Kardashian Bikini Pics

    • Share
    • Share
    • Tweet
    • <> Embed
    FROM AROUND THE WEB
    MORE ON EONLINE

    RELATED VIDEOS:

    KUWTK S10 Show Package
    • S
    • M
    • T
    • W
    • T
    • F
    • S
      • 1:00 AM

        SOMEWHERE OVER THE CUCKOO'S NEST 1002

        When Kris starts dating someone after twenty-five years with Bruce, no one is more critical than...

      • 2:00 AM

        THE CARFATHER 1003

        When Scott has a flurry of suspicious activity and vague business dealings, the family decides...

      • 8:00 AM

        THE NEW NORMAL 1001

        As the family struggles to adapt to life after Bruce and Kris's divorce, a rumor that Bruce is...

      • 9:00 AM

        SOMEWHERE OVER THE CUCKOO'S NEST 1002

        When Kris starts dating someone after twenty-five years with Bruce, no one is more critical than...

      • 7:00 PM

        THE NEW NORMAL 1001

        As the family struggles to adapt to life after Bruce and Kris's divorce, a rumor that Bruce is...

      • 8:00 PM

        SOMEWHERE OVER THE CUCKOO'S NEST 1002

        When Kris starts dating someone after twenty-five years with Bruce, no one is more critical than...

      • 9:00 PM

        THE CARFATHER 1003

        When Scott has a flurry of suspicious activity and vague business dealings, the family decides...

      • 11:00 PM

        THE CARFATHER 1003

        When Scott has a flurry of suspicious activity and vague business dealings, the family decides...

      • 12:00 AM

        SOMEWHERE OVER THE CUCKOO'S NEST 1002

        When Kris starts dating someone after twenty-five years with Bruce, no one is more critical than...

      • 1:00 AM

        THE CARFATHER 1003

        When Scott has a flurry of suspicious activity and vague business dealings, the family decides...

      • 7:00 AM

        ROCKING THE CRADLE 919

        When Kourtney surprises Scott with unexpected news of a third child on the way, Scott shuts down...

      • 8:00 AM

        KIM'S JOURNEY TO THE ALTAR 920

        Kim and Kanye take their closest friends and family on an intimate, behind the scenes adventure...

      • 9:00 AM

        THE NEW NORMAL 1001

        As the family struggles to adapt to life after Bruce and Kris's divorce, a rumor that Bruce is...

      • 10:00 AM

        SOMEWHERE OVER THE CUCKOO'S NEST 1002

        When Kris starts dating someone after twenty-five years with Bruce, no one is more critical than...

      • 11:00 AM

        THE CARFATHER 1003

        When Scott has a flurry of suspicious activity and vague business dealings, the family decides...

      • 4:00 PM

        THE NEW NORMAL 1001

        As the family struggles to adapt to life after Bruce and Kris's divorce, a rumor that Bruce is...

      • 5:00 PM

        SOMEWHERE OVER THE CUCKOO'S NEST 1002

        When Kris starts dating someone after twenty-five years with Bruce, no one is more critical than...

      • 6:00 PM

        THE CARFATHER 1003

        When Scott has a flurry of suspicious activity and vague business dealings, the family decides...

      • 8:00 PM

        SOMEWHERE OVER THE CUCKOO'S NEST 1002

        When Kris starts dating someone after twenty-five years with Bruce, no one is more critical than...

      • 9:00 PM

        THE CARFATHER 1003

        When Scott has a flurry of suspicious activity and vague business dealings, the family decides...

      • 12:00 AM

        THE CARFATHER 1003

        When Scott has a flurry of suspicious activity and vague business dealings, the family decides...

      • 1:00 AM

        THE NEW NORMAL 1001

        As the family struggles to adapt to life after Bruce and Kris's divorce, a rumor that Bruce is...

      • 2:00 AM

        SOMEWHERE OVER THE CUCKOO'S NEST 1002

        When Kris starts dating someone after twenty-five years with Bruce, no one is more critical than...

      • 3:00 AM

        THE CARFATHER 1003

        When Scott has a flurry of suspicious activity and vague business dealings, the family decides...

      • 9:00 AM

        SECRETS OF A DOUBLE LIFE 918

        When Khloé starts living a secret life with a new group of friends and a new guy, Kim and...

      • 10:00 AM

        ROCKING THE CRADLE 919

        When Kourtney surprises Scott with unexpected news of a third child on the way, Scott shuts down...

      • 11:00 AM

        KIM'S JOURNEY TO THE ALTAR 920

        Kim and Kanye take their closest friends and family on an intimate, behind the scenes adventure...

      • 7:30 AM

        SOMEWHERE OVER THE CUCKOO'S NEST 1002

        When Kris starts dating someone after twenty-five years with Bruce, no one is more critical than...

      • 8:30 AM

        THE CARFATHER 1003

        When Scott has a flurry of suspicious activity and vague business dealings, the family decides...

      • 4:00 PM

        THE NEW NORMAL 1001

        As the family struggles to adapt to life after Bruce and Kris's divorce, a rumor that Bruce is...

      • 5:00 PM

        SOMEWHERE OVER THE CUCKOO'S NEST 1002

        When Kris starts dating someone after twenty-five years with Bruce, no one is more critical than...

      • 6:00 PM

        THE CARFATHER 1003

        When Scott has a flurry of suspicious activity and vague business dealings, the family decides...

      • 2:00 AM

        SOMEWHERE OVER THE CUCKOO'S NEST 1002

        When Kris starts dating someone after twenty-five years with Bruce, no one is more critical than...

      • 3:00 AM

        THE CARFATHER 1003

        When Scott has a flurry of suspicious activity and vague business dealings, the family decides...

      • 9:00 PM

        SOMEWHERE OVER THE CUCKOO'S NEST 1002

        When Kris starts dating someone after twenty-five years with Bruce, no one is more critical than...

      • 10:00 PM

        THE CARFATHER 1003

        When Scott has a flurry of suspicious activity and vague business dealings, the family decides...

      • 12:00 AM

        THE CARFATHER 1003

        When Scott has a flurry of suspicious activity and vague business dealings, the family decides...

      • 8:00 AM

        MOVE IT OR LOSE IT 913

        Khloé struggles with moving out of her house and things get complicated when some of Lamar's...

      • 9:00 AM

        A THAILAND VACATION PART 1 914

        The family vacation to Thailand gets off to a bumpy start when Kourtney, Scott, and Rob decide...

      • 10:00 AM

        A THAILAND VACATION PART 2 915

        The family vacation continues to go south when the family discovers that Kendall and Kylie have...

      • 11:00 AM

        A THAILAND VACATION PART 3 916

        When the family visits an orphanage in Thailand, Kim builds a connection with a young girl and...

      • 12:00 PM

        DESIGN FOR DISASTER 917

        When Khloé feels overwhelmed about decorating her house, Kourtney offers her services but fails...

      • 1:00 PM

        SECRETS OF A DOUBLE LIFE 918

        When Khloé starts living a secret life with a new group of friends and a new guy, Kim and...

      • 2:00 PM

        ROCKING THE CRADLE 919

        When Kourtney surprises Scott with unexpected news of a third child on the way, Scott shuts down...

      • 3:00 PM

        KIM'S JOURNEY TO THE ALTAR 920

        Kim and Kanye take their closest friends and family on an intimate, behind the scenes adventure...

      • 4:00 PM

        THE NEW NORMAL 1001

        As the family struggles to adapt to life after Bruce and Kris's divorce, a rumor that Bruce is...

      • 5:00 PM

        SOMEWHERE OVER THE CUCKOO'S NEST 1002

        When Kris starts dating someone after twenty-five years with Bruce, no one is more critical than...

      • 6:00 PM

        THE CARFATHER 1003

        When Scott has a flurry of suspicious activity and vague business dealings, the family decides...

      • 8:00 PM

        SOMEWHERE OVER THE CUCKOO'S NEST 1002

        When Kris starts dating someone after twenty-five years with Bruce, no one is more critical than...

      • 9:00 PM

        THE CARFATHER 1003

        When Scott has a flurry of suspicious activity and vague business dealings, the family decides...

      • Sorry, this show isn't on today. Check out another day for additional airings!