Kim Kardashian, Kourtney Kardashian, Khloe Kardashian Odom, Sears Lingerie Ad

Jupi Corporation

Now this is the softer side of Sears. This is also a pretty effective way to get eyes to your, um, wares.

The sisters Kardashian accomplished that and more this morning, with the release of the sexiest campaign shot yet from their new Kardashian Kollection for Sears when they donned selections from their lingerie line and got snapped by soul-capturer extraordinaire Annie Leibovitz.

Khloé Kardashian Odom was flanked by her lingerie-clad sisters Kim and Kourtney Kardashian for the shot, which was taken, like their other campaign images, back in May.

The sultry pic's release comes the day after Kim Kardashian and new hubby Kris Humphries attended their welcome to NYC bash and just ahead of the sisters making their mark on New York Fashion Week, with a party to be held at Leibovitz's Greenwich Village studio Sept. 6.

As for the Kardashian Kollection, that is, of course, in stores now.

Tell us what you think of the hot new campaign image in the comments!

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