This new ad campaign is either stunningly stupid or evil genius, depending on your perspective.
Headphone maker Skullcandy has released its latest stills featuring brand ambassador Kate Upton.
Yep, that would be the Upton of Sports Illustrated cover fame. Why Skullcandy thinks anyone will remember its tin cans after taking a look at Kate's own cans, we can't tell you, but here they are.
For the record, we do like the fashions we're seeing. Upton fills out her Aztec print two-piece like nobody else in the biz. In other shots from the campaign, we're noticing lots of cool leather pieces and a black diamante embellished bikini we wouldn't mind seeing in our own top drawer.
But do we want to run out and buy a set of Skullcandy headphones? We have no idea. Can't remember a darned thing about them at the moment.