WEEKNIGHTS 7:00 & 11:30
Here at E!, we often pitch story ideas which we think will resonate with our audience and that they will enjoy. I usually pitch when it's something I really believe can make a statement or just be really fun. Yoga with a pint-size movie star or an interview with an international superstar which you wouldn't know by name but should—like Damien Bichir, star of A Better Life.
Just this last week, I pitched a set visit for the new CBS show ¡Rob! and immediately it just didn't feel right. On the one hand, I feel like I have a responsibility to bring attention to those entertainment stories that represent my people. But I'm torn.
Do I bring attention to shows that feature Latinos in an all-too-familiar cliché and stereotypical light just because there's finally a prevalent Latino cast, which as we know doesn't happen often? In this sense, I want attention to be paid to this show because I want to see more shows produced featuring Latinos in starring roles.
In some sense, I feel that if this show doesn't do well, it's just another chance for networks to say "See. There isn't an audience for this." The fact is, there is an audience—a big one! It's a smart and intelligent Latino audience that just wants to see quality TV shows that represent them.
The recipe isn't "throw some Mexicans on TV and Latinos will watch it." So I take back my pitch to give attention to this show and hope that I'll be able to pitch a show I really believe in, in the near future.
Kristina Guerrero is a self-proclaimed small-town girl with big-city dreams. Born and raised in Sunnyside, Wash., Kristina always had her sights set on the Hollywood dream. And at age 18, she set out to pursue it. With only a few pennies in her pocket and a lifetime of ambition in her heart, she packed up and moved to Los Angeles.
The dreams of bright lights, movie stars and superstardom were quickly replaced with the reality of no money, no home and nowhere to go. Not discouraged, she enrolled at the University of Southern California (go Trojans!). While in college, she landed an internship at L.A.'s Fox KTTV and climbed the ladder from "coffee girl" to field producer.
After graduating USC with a BA in Journalism, she landed her first big gig as cohost of The Rub, a relationship talk show, on SiTV network. That break led to an opportunity as a guest correspondent for Access Hollywood, where she interviewed stars like Jim Carrey and Kirk Douglas.
In January 2005, Kristina moved to San Antonio, Texas, to host her own CBS morning talk show, Great Day S.A., for which she received a local Emmy nomination. In addition, she was also a guest cohost on the Adam Corolla radio show and the spokeswoman for Latina magazine's 10th anniversary campaign.
The lure of L.A. was strong, however, and she returned in January of 2008. Most recently, Kristina was on the red carpet at the Grammys and on the sidelines at the Super Bowl as the entertainment correspondent for Inside Edition.
When she's not diligently bringing you your entertainment fix on E! News Now, Kristina enjoys watching intellectual films (The Goonies), reading life-changing literature (Cosmo) and appreciating fine dining (she'll eat almost anything).