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Top 10 Fresh Faces of 2012

9. Ryan Lochte

Seth Browarnik/startraksphoto.com

The record-breaking swimmer wasn't content to hoard medals during this summer's Olympic games. He also snatched up shares of the pop culture zeitgeist and more than 1 million Twitter followers to become a bona fide media phenomenon. Praised for his chiseled physique and occasionally derided for his bro-next-door musings, he even went so far as to trademark his signature catchphrase "Jeah."

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