There's not enough OMG in the world.
OK, Eugenie's hat is...weird, but at least it fall somewhere within the bounds of British hat tradition. Beatrice's hat, on the other hand...We can't stop talking about Beatrice's hat, which is awful, not to mention at least 82 times crazier than even Aretha Franklin's bow hat from Obama's inauguration.
What is this hat?
Why is this hat?
Can this Facebook page devoted the Philip Treacy beige oval-and-ribbons monstrosity confine the enusing meme, which already threathens to engulf the whole Internet?!