The Electronic Entertainment Expo is currently underway at the L.A. Convention Center, which means anybody and everybody is gettin' their geek on as the video-game industry previews all its latest eye-popping products.
That, or it's just another excuse to party…
The man behind Bieber fever helps the Black Eyed Pea serve up a little boom boom pow while performing at the Activision E3 kick-off show inside the Staples Center.
The starlet makes an appearance at the Activision party. Is the High School grad also a gadget girl?
McHale. Joel McHale. Our resident Soup star seems to be channeling his inner Bond by way of Ubisoft's new game Battle Tag.
We wonder if the Twilight highlight took part in all the inevitable tech talk at the Activision shindig.
The Real Slim Shady not only stood up, but managed to get everybody else on their feet as well during his performance at the Activision E3 kick-off concert. Of course, the rapper knows all about working this particular kind of crowd.