Why Do People Keep Giving Diddy TV Shows?

Diddy just got another show? Why does he still have a job, much less a show? Can I have a show?
—K.K.

Yep. Another show. This one about the making of his new backup band. Sean "Diddy" Combs, that zombie of the hip-hop lifestyle, continues to shamble along despite a noticeable lack of presence on the music charts. Oh wait. Totally forgot. He just cut that totally not-opportunistic single about Michael Jackson. Forget I said anything.

So why would Diddy still have a TV career? You'll be shocked...

Yes, he has a fashion empire and an extremely fashionable TV commercial wherein he sits in a blinding white tuxedo, celebrating something, perhaps the invention of bleach. But other than that, he's a joke, right?

Wrong.

In fact, on the popularity scale, compared with other celebs, he's huge. The overall Internet buzz on Diddy is larger than many other lifestyle emperors, including J.Lo and Martha Stewart. His buzz is also larger than some other reality-show stars like T.O. His buzz isn't bigger than Oprah's, but nobody's is bigger than Oprah's. I get all this info from Zeta Interactive, a digital marketing agency that uses algorithms to measure online buzz.

Most of Diddy's fan buzz—60 percent of it—is positive, which leaves plenty of room for an infamy factor. Reality-show producers love infamy. And lastly, Diddy just keeps putting himself out there, making him fine fodder for reality TV. Consider his recent antics, including that Michael Jackson tribute song and his incredibly obnoxious annual white party. News keeps tracking him too, thanks to nonscandals like Twittergate.

Oh, and per Forbes, Diddy's also one of hip-hop's top five earners. He made $30 million last year. If Donald Trump can have a reality show, I guess Diddy can too. Let's just hope I don't have to wear white to watch it.
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And because he never shuts it, check out our Diddy With His Mouth Open gallery

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