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TV Borrows the Movie Rating System
In going with the movie approach--that is, pegging the ratings to the age of the child--the TV execs have taken a controversial stand. The National Parent Teacher Association and other groups say that parents need more specific information about the amount of salty language, sex and violence in a show; some suggested the warning letters "L," "S" and "V."
But one TV executive told the Post that the movie approach has the virtues of being both simple and well-known to parents. (On the other hand, the Associated Press reported that the final plan may have more categories than the movie system, including, for instance, a PG-8.)
The TV industry's study committee was led by Jack Valenti, head of the Motion Picture Association of America and the inventor of movie ratings 28 years ago. Today, Valenti denied news reports that the plan was already set. In any event, the industry previously pledged to have it finished by December 18. The FCC will have to approve the plan, and Congress may yet get into the act--adding those L's and S's.
Eventually, the ratings system will be used to guide a "V-chip" inside the TV set that will allow parents to block programs.
Last summer, broadcasters also promised to President Clinton that they would air three hours a week of educational kiddie shows. Today, CBS announced its fall 1997 schedule for Saturday morning--traditionally cartoon gulch on the networks--and it includes three hours of children's info-programming. It also includes a two-hour CBS News Saturday Morning show for adults. There's more than simple public-spiritedness in the move: Ratings on CBS' kid shows are down precipitously this year.
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